New Found Land Labrodor Business Blog

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Need to find companies with subsidiaries in other countries?  Then LexisNexis may be the tool that you need.  This screencast walks you through how to search for companies wthat have subsidiaries in other countries.

For other screencasts, take a look at the Biz Wiki Screencasts page.

If you’re a student, faculty member, business librarian, other librarian, or another curious person, and you’re on twitter, stop on by and let me know.  I’m curious about how twitter might be used in an academic setting, particularly when it comes to communicating with an academic community.  I also think it would be could to have a twitter network of business librarians.  So, if you’re on twitter, or if you’re just curious, I’m cfboeninger.

Related:

The Big Juicy Twitter Guide

Why Twitter Matters

What are the stacks?

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From the Report Alert:

American Electric Power has published its second corporate sustainability report - “Working Together For A Brighter Future.” available from www.aep.com/cr. This year’s report highlights the progress the company has made since implementing its CSR strategy and addresses issues that affect AEP’s ongoing sustainability including climate change; environmental performance; public policy; energy security, reliability and growth; work force issues; stakeholder engagement and leadership, management and strategy. As part of the company’s focus on sustainability, AEP management met with more than 100 stakeholders during the last year to receive input about the company’s performance, reporting process and its business practices. Stakeholders participating included state and federal regulators, power plant neighbors, environmental and conservation advocates, customers, employees, investors, community leaders and representatives from academia. The report was prepared according to G3 Reporting Principles established by the Global Reporting Initiative, a voluntary reporting framework used by organizations around the world as the basis for sustainability reporting.

This report might be useful for cluster students working on the “greening of business”project.  You can get the report directly from AEP’s website.  To find other similar reports, go to the Corporate Register to search and browse reports.  You can find other resources on corporate responsibility, citizenship, and green business on the Biz Wiki.

From the Pew Center on Global Climate Change:

Adapting to Climate Change: A Business Approach

Prepared for the Pew Center on Global Climate Change
April 2008

By:
Frances G. Sussman and J. Randall Freed
ICF International

This report outlines a sensible business approach to analyzing and adapting to the physical risks of climate change. It focuses on a critical first step in assessing these climate impacts: understanding the potential risks to business and the importance of taking action to mitigate those risks. Not all businesses need to take action now; this paper develops a qualitative screening process to assess whether a business is likely to be vulnerable to the physical risks associated with climate change, and whether a more detailed risk assessment is warranted.

This Friday I am giving the sophomore business clusters and orientation to business research and resources, as I do at the beginning of every quarter.  Some of the research topics are easier than others for a librarian to teach.  In general, the larger the industry (automobile, airlines, retail, music) the easier it is to use business databases to find the necessary information.  Likewise, it’s generally easier to teach the students how to use the necessary databases if they have topics that will actually work with them.

This quarter, the first project is the social networking industry.  Needless to say, you can’t exactly find company financials for Facebook in Hoover’s since it is a private company, and the most appropriate NAICS classification for the industry is “Internet Content Providers.”  I’ve got a few ideas of places to go for articles, but I thought I would ask other experts in social networking (my fellow librarians) where they might look for information.  The project description is below, and I would love to show my students how librarians used a social software (this blog) to do research on the social networking industry.  Please leave a comment below if you’d like to help out.  This will also be cross-posted on my Business Blog.

Your team is to conduct extensive research on the history, current condition, and future of the social networking industry.  You are expected to make extensive use of library as well as internet resources for this study.  PLEASE REMEMBER:  It is always our expectation that you back up your findings with the data found in your research, and that you make EXPLICIT REFERENCE to numbers where necessary.

In particular, you will answer the following questions:

1.    How do social networking firms make money?
2.    Two of the main competitors in this field are facebook.com and myspace.com.  Which one stands the best chance of winning this competitive battle?
3.    Other than the threat they pose to each other, what is the biggest threat these two organizations face?

Each observation or recommendation you make must be substantiated by the research you conduct, with clear justifications provided in all cases.

Fortune has published an interview with Steve Jobs.  I’d definitely recommend looking at it for understanding what makes the CEO of one of the world’s most admired companies tick.  Some excepts are below:

On market research:

“We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple’s retail stores]. But we never hire consultants, per se. We just want to make great products. “

On work:

We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we’ve chosen to do with our life. We could be sitting in a monastery somewhere in Japan. We could be out sailing. Some of the [executive team] could be playing golf. They could be running other companies. And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it. And we think it is.

On management:

My job is to not be easy on people. My job is to make them better. My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects. And to take these great people we have and to push them and make them even better, coming up with more aggressive visions of how it could be.

There are a few cluster groups working on the home improvement and construction industries.  This article from MSNBC might be interesting to them:

Construction spending took its biggest nosedive in 14 years and manufacturing activity contracted, fresh trouble signs for a struggling economy.

The Commerce Department reported Monday that construction spending plunged by 1.7 percent in January. Builders slashed spending on residential projects, but the weakness spread beyond that ailing sector. There were cutbacks in spending on, among other things, hotels and motels, highways and various projects by state and local governments.

Get the full story here.

Mediamark Reporter “offers comprehensive demographic, lifestyle, product usage, and media data collected from a single sample. These data provide strategic insights, consumer targeting, brand trial/loyalty, promotional opportunities, and trade marketing.” While used mostly for marketing and advertising research, this database does provide useful industry information, such as consumer buying habits and demographics. Please note that this database requires users to complete a free registration process (Ohio University patrons only).

In the Using MediaMark Reporter for Product Demographics, you will learn the basics of using MediaMark Reporter. This example shows how to find demographics for a particular consumer product. This screencast is about 3 minutes in length, and does contain audio.

Look for this and other screencast tutorials in the Business Database Screencasts section of the Biz Wiki.